Web Site Design Tips - Why Use Us page
Another one of the best Web Site design tips we can give, is to create a page, specifically, describing why you are different from many of the other Websites your visitor may have visited that day.
Telling your visitors, why they use you, in a concise and compelling manner, ensures key sales messages are not lost in the copywrite. It will also help answer a question that, most certainly, will be on most visitors minds.
Client Quotes
For most businesses, significant amounts of new customers are generated from referrals by existing clients. Even though, sales leads will be generated by your new Website, the majority will still come from personal recommendations.
To translate this concept to your Website, many site owners include a page, or two, on what some of their customers have to say about them. However, to get the most out of these pages, it is important to include at least one of your high level sales messages in each client quote. Instead of the quotes telling the visitor how great you are, concentrate on telling the visitor, why your clients think you are the best.
For example, if a key factor for offering a high level of service is
your attention to detail, then include an example of this in one of the
quotes. If you believe distance could be a factor in winning new customers,
then include a quote from a customer where this was not the case.
Terms & Conditions, Privacy Policy and Sitemap Pages
It is always prudent to inform visitors of the terms and conditions for using the site. A Privacy policy tells visitors how you will handle any personal information they may send you via the Website. Creating a sitemap ensures all pages within your Website are indexed by Search Engines.
Service Pages
When a visitor visits your site and makes their way to your service pages, it is yet another opportunity to tell them why you are different and why they should use you. Many Websites make the mistake, of listing all their services on a single web page with little or no written content. If you want the visitor to use one of your services, then you have got to give them reasons why they should.
Apart from meeting their informational requirements, it gives the opportunity to do more selling. If you have done the hard part by creating the above opportunity, then why not maximise it? Ideally, each service should have it's own web page.
How To Make A Webpage - Demonstration Website
To give practical examples of the points mentioned above and how to make a Webpage, we have created a fully functional Demonstration Web site for you to view. It is based on an Accountant Practice and includes many of the points mentioned in this article.
The demonstration includes over 60 pages of written content. The Website attempts to portray an Accountant who is friendly, flexible, customer focused, approachable and different. These high level selling messages have been included in every page, either, directly, or inferred.
Copywriting Basics - In Summary
Designing your Website is not rocket science! Although, the technical issues may be new to you, confirming site objectives and following copywriting basics, is down, to a large part, to common sense.
Start from the bottom up and build your new Website on solid foundations. Since, written content will always be king, spend sufficient time on this area and rigorously put copywrite through the "so what" test. If you can successfully put yourself in the shoes of Website visitors, the task will be much easier.
Next: Website Marketing Tips
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