Strategic Internet Marketing
Strange as it may seem, owning a Website is not much different from purchasing a Power Tool. To realise it’s potential, it has got to be used. If it isn’t used, it will never achieve what it was intended to do.
Which brings us to your new Website! Apart from people you tell, unless your Web site is submitted and marketed to the Internet community, nobody will even know your Website exists. Therefore, to get the most out of your Website, a certain amount of strategic Internet Marketing is required.
Website Marketing Mistakes
Many new Website owners are, unaware, they need to submit their new Website to the Internet community. Most of them become confused and can't understand, even after several years of owning a Website, why their site is not listed in any Search Engines or Directories. The majority may get as far as submitting their Website to a few of the main Search Engines such as Google and Yahoo. However, what they do not realise, is that, submitting their Website to Search Engines does not guarantee it will be listed.
Submitting Your Website To Search Engines
This has led to an explosion of companies offering Website submission services at hugely inflated prices. Many of them, claim they will submit your Website to hundreds of Search Engines. Considering most search results are generated by a handful of the major players i.e. Google and Yahoo, it makes their claims very misleading, at best. Also, if your services are purely aimed at your country of residence, then what is the point of submitting your Website to hundreds of obscure Search Engines in other countries?
Submit Search Engines Directories
As you have probably gathered from the above, the first step in marketing your Website, is submit it to as many suitable, free Search Engines and Directories as possible. Why submit your website?
- It’s free! Many Search Engines and Directories offer free listings. Why turn down free advertising?
- Increases the opportunity for generating New Business via your website.
- Over
time, improves your Search Engine rankings by having
links from other sites. - Generally
accepted as the minimum amount of Internet
Marketing for a new site. Why swim against the tide? - Gaining favourable recognition in Search Engines and Directories takes time. The sooner you get started, the better.
- Your
competitors will have submitted their Website. Why
knowingly put your business at a disadvantage? - More
and more individuals are turning to the Internet to find
services and products. - There are no good reasons not to.
UK Search Engines And Directories
To get started, for UK based businesses, you can purchase our list of UK, Free Search Engines & Directories. If you are outside the UK, after a little bit of "digging", you should be able to create your own list. Go into Google or your favourite Search Engine and search on variations of "search engines" and "directories".
Localised And Industry Specific
To find local and industry specific Search Engines or Directories, do searches on your town/city name, surrounding town/city names, county and industry. This could throw up at least another dozen free Directories or Search Engines.
Next: More Web Marketing Tips
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