Paid
Listings
As a rule of thumb, consider paid listing, if the Website you are thinking of submitting to, is listed in the top ten results for your chosen search term. For example, if you are an Accountant located in Hertfordshire, you may want to consider Directories listed in the top ten results for "accountants hertfordshire".
If someone is looking for an Accountant in Hertfordshire, it is likely they will visit those Directories. However, if you are a small business and budget is an issue, it may be more prudent to spend your money on more proven approaches. Some of these are highlighted, below.
Organic Search Engine Placement - Most Used Keyword Searches
If you are keen to maximise the potential of your new Website and want to avoid any major disappointments, one important fact must be fully understood;
- Achieving high Search Engine placements for the most used keyword searches, takes time, sometimes years, even when following the advice in this article. Some Search Engines believe, if the Website is new, then it has to earn it's stripes the hard way. This can mean putting the new site to the back of search results until it has served a minimum time period.
This explains why, many new business Websites
submitted to Google, do not appear in their results, even
though, a search was done on the company name.
Patience is the name of the game and the knowledge, everything possible has been done to optimise the site for Search Engines. As with Website Submission, avoid companies who claim they know the shortcuts. These type of companies can quite easily get your website banned from Search Engines by using dubious tactics.
How To Get In Google - Cost Per Click Advertising
Until your Website has earned it's "stripes" and begins receiving good placements for key search terms, you may want to consider Cost Per Click (CPC) or Pay Per Click (PPC) advertising campaigns.
These campaigns are very cheap to set up and they allow you to create an unlimited amount of adverts free-of-charge. You only pay when someone clicks on your advert to visit your Website. A click can cost as little as 4p. How many traditional trade publications offer the option of free advertising? If you have ever wondered how to get in Google, this represents the easiest method.
You will have total control over the campaigns via a User login Administration area. This gives all kinds of statistics to monitor how adverts are performing. Daily budgets can be created and new adverts can be available to the Internet community within minutes of creating them. Imagine the benefits of launching a new service or product and being able to offer it to the Internet community the same day.
30 Engine Placement Search Top
In our experience, there is every possibility of achieving a top 30 Search Engine placement for your specific search terms. This means, your Website could generate a significant amount of quality leads as soon it is live on the Internet.
If New Business is one of the key objectives for the new Website, then CPC advertising should figure high in your yearly marketing budget. One new client generated via an Adword campaign could quite easily pay for the whole years advertising.
Google AdWords - Pay Per Click Maintained
The most widely used pay per click advertising, is Google's, Adwords advertising campaign. It requires a £5 deposit, that is offset against your first months transactions. It is very simple to set up and very intuitive for non technical users. If you would rather have your campaign maintained by us, please see our PPC service. Not only will your adverts be displayed in Google, they will also be displayed in other Partner Websites such as AOL and Ask Jeeves. This gives access to a very large market. Payment is in arrears. For more detailed information, please visit Google's Website at http://www.google.co.uk/ads/
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