Web Site Design Development Marketing

Can You Put A Cost On Owning A Website?

As we discussed in the previous pages, your new Website will represent your Customer Services Manager and Salesperson on the Internet, 24/7.

It will offer visitors, consistent responses to queries, they may have about your company and it's services. It will allow you to take on-line orders from anywhere in the world, twenty four hours a day seven days a week.

How much would this cost your business if you had to adopt a more traditional approach such as, telephone support? If you are a small business, then this is something you have, probably, only dreamt about. However, with a Website, it becomes reality.

What your Virtual staff will do for you

They will handle all enquiries outside working hours.
Handle enquiries during working hours.
Create positive first impressions
Give visitors contact information and options how to contact
you.
Make it simpler for visitors to contact you.
Give visitors a concise overview of your services and why they
should use you.
Give visitors additional information on the company and it's
services, where appropriate.
Give visitors directions to your premises via a selection of
interactive maps.
Take orders and allow customers to view orders on-line
Store all information in a consistent manner so that repeat
visitors can retrieve it easily.
Give the visitor a feel for the personality of the business.
Give the visitor information at a pace that suits them.
Keep visitors updated on developments at the business
Inform visitors of special deals or marketing initiatives.
Become the company brochure.
Allow visitors to complete on-line forms and cut down on
administration costs.
Handle referrals by building on good reports from existing
clients.
Be professional at all times and set high standards.
Reduce time needed to sell on the telephone.
Free up resource previously needed for handling enquiries.
Help streamline your business and offer new opportunities.
Help reduce your sales and marketing costs.
Give you a virtual reception area on the Internet.
Totally flexible and can quickly react to any changes.
Significantly increase your opportunities for highly focused
advertising (via Search Engines and Directories).

Good Content Is Good Advertising

Ultimately, there is no better advertisement for your business than a well written, customer focused Website. It has the potential to open up new opportunities for your business and tells visitors, who you are and not just what you are. All this can be achieved by spending a few hundred pounds. What other business initiatives can achieve so much for so little money?