Sound
Familiar?
Most Web Designers, if they are honest, will admit, the main reason why most of their clients purchase a Website, is because of Peer pressure.
"I guess it was about time we had a Website. Clients are beginning to notice and our competitors have had one for some time" tends to be what the majority of clients tell us.
Peer Pressure Relating To Websites Can Be Positive
Although, in our opinion, Peer pressure should not be the key reason for purchasing a Website, it does represent a good one. It does not make much sense to, knowingly, give your competitors an edge by not having a Website.
What Is Peer Pressure?
When you think about Peer pressure, it seems to have the ability to make people conform. More and more businesses are moving towards owning a Website (especially in the past two years) but they do not really understand why. For those businesses who want to "buck the trend", who can blame them. Business is good at the moment, so why do they need more advertising.
The point about Peer pressure is that;
- It enables individuals to react to something, instinctively, without, necessarily, having good reasons to do so. It keeps them in the game, as it were! A website is a very good example. They know there must be benefits, but have not quite worked out what they are yet.
Deciding Not To Have A Website
Unfortunately, in our experience, those who have decided not to have a Website, usually do so for either, emotional or the wrong reasons. They are proud, and rightly so, that they can operate a successful business without the help of the Internet. In fact, many, vehemently, deny the benefits of owning a Website. And when you ask them why, it always comes down to their perception, that Websites represent a glorified form of advertising.
Are You Customer Focused?
As we know already, a Websites, primary, purpose, is not advertising. It is about, making information available on your services to visitors, at a time that suits them and not vice versa. It is about, helping you to improve levels of customer service, in a manner, that is conducive to modern business practices.
It would appear, therefore, businesses without a Website, are saying, "If you require any information regarding our company or services, then please contact us at a time that is conducive to our own opening Hours"! It could also be argued, these businesses are, perhaps, not the most flexible of organisations, "If you can't fit in with how we do business, then......"!
At this stage, you may be thinking, our summary is a little on the harsh side and you would be correct. No company would, intentionally, adopt the above attitude, however, many, unintentionally, do!
So, if you are feeling a little Peer pressure, it is only your instincts trying to help you make the right decision.
Best Personal Websites & Web Home Page Design
Although, our Web services are, primarily, aimed at Small Business owners, we, nevertheless, also supply some of the best Personal Website Designs on the Internet. Even if you are only looking for a Web Home Page design, big savings can still be made compared to other Websites developed by other traditional Web Design Firms. For more information on our Web Design services, please click the link, below.
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