HTML Newsletter Software And New Marketing Opportunities

An HTML Newsletter, is one of the most popular marketing tools today. Direct, personalized emails are a great way to hold a person’s attention.

Keep your current customers or potential customers up-to-date on any information, topics, or products with our Newsletter software and help build your reputation for being a customer focused and proactive business.

By giving visitors the option, to subscribe on your Website for information when it becomes available, you are maximising the potential of their visit and giving a positive impression of a customer orientated and proactive business.

How does Newsletter work?
As in many of the leading Websites on the Internet, our Newsletter module, allows Website visitors to subscribe for information when it becomes available, by completing a simple form on your Website. Their information updates a Database, which is then, immediately, available to send Newsletters to.

Create Different Newsletter Categories

Different Newsletter categories can be created, in advance, allowing Website visitors to be specific about the type of information they want sent. New categories can be created in a matter of minutes and made immediately available to website Visitors.

Automatic Registration and De-registration

To register for Newsletters, a visitor needs to complete a simple form on the Website. An automatic Email is then sent to them for confirmation. To activate their account, they reply to the Email by clicking a special activation link.

They can also un register at any time, by clicking another special link, included on all Newsletters sent out. This saves having to send out large numbers of Emails to people, who have since changed their minds. When registering for the first time, visitors also have the option of reading archived Newsletters.

HTML And Text Based Newsletters

To generate Newsletters, the Author logs on to their Website via secure login. They are presented with a Control Panel showing a list of existing Newsletters. To create a new Newsletter, the Author states which Newsletter category it belongs to, publish date, brief subject line, if it is HTML or Text and if it is to be included on the Website under Archived Newsletters.

The majority of the page, is dedicated to writing the actual Newsletter. Newsletter layouts can be as simple or sophisticated as you wish and really depends on your own tastes. If written content has already been prepared using a Word Processor, for example, then it can be pasted directly on to the page. In which case, a Newsletter can take only seconds to prepare.

Schedule Automatic Newsletters

Once the Newsletter is created, it can be scheduled to run on a specific date or run immediately. When sending a Newsletter, the system lists all Email addresses that have subscribed to this particular category. At which time, the option is available to deselect individual Email addresses. Once the list is complete, a button is clicked and all Newsletters are sent out automatically using our own servers.

Modern Approach For Keeping Clients Updated

The above, is a very efficient and professional way to keep Website visitors updated on new developments at the business. By allowing visitors to update their own accounts and preferences, no additional work is required on your part. By including our Newsletter module, your Website becomes a proactive tool for driving forward new marketing initiatives that, previously, may have been unrealistic goals.

Integration with your Website

For existing clients, a new page is created on your Website (based on your own design) to host Newsletter and links to the page, inserted in all pages. For new clients, please refer to our Installation Support overview article in our FAQ section. Once deciding to purchase Newsletters, it can be up and running on your Website within a matter of days. There is a one-off cost associated with this system of £345(plus VAT, where applicable).

View On Our Demonstration Website

Affordable Website Site Design & Marketing

Don't forget to check out our Affordable Website Marketing. If you have not yet decided on a Web Designer, why not check out our Affordable Website Design Services. Web Site registration and Hosting are included as standard.

Online Newsletter Software Benefits

Run a simple-to-run Online Newsletter list
Creates new marketing opportunities
Makes Website work for you.
Reduces staff overheads required for traditional mailing
Keeps you in front of customers
Maximises potential of turning visitors in to customers.
Emails generated by our Servers.
Helps make Website more customer focused.

Key features

Easy-to-integrate newsletter subscription form
Let subscribers enter their details for personalized newsletter
Choose to receive HTML or text-based newsletter
Able to subscribe to multiple newsletter groups
Browse Past Archive
Able to browse past newsletters
Visitors can choose to view in HTMNL or text-based format
HTML or Text-based Newsletter
Newsletter can be personalized with subscriber details
Sample of personalized newsletter is provided by installation
default
Automatically contains unsubscribe link and option to change to HTML or text-based newsletter
Create your personalized newsletter using HTML editor and
text area
Choose newsletter group and enter additional details
Option to hide newsletter from showing in archive while you are creating the content
Using Test Newsletter for your own preview before send it to
subscribers
Add, edit or delete newsletter group
Option to hide group for private access only
Add, edit or delete subscribers
List and search your newsletter subscribers by email address
Able to import existing subscribers database using CSV format file
Choose which newsletter and subscriber group to add to delivery schedule
Define delivery date for future sending
Able to resume delivery for remaining subscribers
Check bounce email address by using POP connection
Support cron job to run the delivery process automatically
Bulk Sending algorithm divides the total number of subscribers into smaller cycle such as 5, 10, 20, etc. each
Process window will automatically refresh itself upon each cycle until the entire process is completed
It displays the sending process and also generate final report
Set Newsletter display properties
Define test email address and sender POP settings
Define newsletter header, footer and subscription confirmation email

View On Our Demonstration Website

Affordable Website Site Design & Marketing

Below, are thumbnails of Newsletter Administrator interface with a brief description of page attributes. For larger, more detailed images, please click the pictures.

Newsletter List

First page displayed when entering system. This page shows a list of current Newsletters and offers the option to search by Newsletter Group. Newsletters can be also be edited or deleted with a single click. Navigation Bar at available at top of page for quick access to other parts of the system.

Edit/Add Newsletter

There are five fields that need to be completed before drafting Newsletters. These tell the system what group the Newsletter belongs to, publish date, subject line, if it is HTML or text based and if it is to be shown in archived Newsletters. The body of the Newsletter can then be completed and a test email delivered to confirm how it will look to subscribers.

Create/Edit Group

Allows new Newsletter Groups to be created, edited or deleted. Gives a snapshot of how many subscribers have registered for each group. The facility is also available to flag the Group for private or public display. Encourages visitors to register.

Subscribe Email Newsletters List

Displays all subscriptions with ability to search by Newsletter Group or Email address. Facility also available for importing existing subscription lists via CSV import. Administrators can flag a record as Active, to be Verified or Suspended. Records can be edited or deleted with a single click.

Delivering Newsletters

Delivering Newsletters cannot be simpler. Choose one of the Newsletters already created, and decide on a date for it to be delivered. The system will then automatically Email the Newsletter on the given date. The ability to test Email addresses by "bouncing" them is also available. This notifies the administrator of bad addresses and, therefore, can be removed to speed up delivery processes.

System Preferences

Allows the administrator to define, amongst other things, how many Newsletters appear on any one page in the visitor front-end. Default Emails can also be edited to include your own text when confirming subscriptions and sending out Newsletters.

View On Our Demonstration Website

Affordable Website Site Design & Marketing

Visitor Front End Demonstration

To view a live demonstration of how our Online Newsletter system could look on your Website, please click the following link which will take you to our Demonstration System.