Writing Copyright For Visitors Not Search Engines
When writing content for your Website, it should always be written with the reader in mind and not Search Engines.
Many Website owners, make the mistake of "stuffing" their page with key search phrases at every opportunity, making the content clumsy to read and very annoying to the visitor.
"Web page stuffing", can also, get your Website banned from Search Engines, since they view it as "spamming" or an attempt to trick their results. Generally, key search phrases should represent no more than 7% of the total content on the page and comes under the heading of "keyword density". This can be a difficult and time consuming exercise, in which case, you may be interested in our Keyword Density Report.
The More Written Content, The Better
Needless to say, the more written content in your Website, the more information Search Engines have to index. Therefore, if you have five or six services, make sure each service has it's own page description. For more on writing good Website content, you may wish to read our article, Writing Good Website Copyright in our section on Advice Buying Your First Website.
How Many Search Terms To Include In A Page
It is, more than likely, you will have more than one or two key search terms to include in your Website. As a rule of thumb, try and include no more than two key search phrases in any one page. This should not be too difficult, if some of the search phrases relate to particular services with their own web page.
Which Search Engines To Optimize For
You only have to enter a particular search phrase in any of the leading Search Engines to realise, they all return different results. This creates a dilemma for Website owners, when trying to decide, which are the best Search Engines to optimise their site for. Since Google, Yahoo and MSN are the major Search Engines, it makes sense to optimise your website for these Engines in the order above.
Analyse Competitor Websites
You do not need to be a Brain Surgeon to realise, if you are attempting to achieve a top ten ranking for a particular search phrase, it makes sense to analyse the Websites, presently, occupying those positions.
If your Website can match the optimisation in those Websites, then in theory, with everything else being equal, it should be possible for your own Website to break into the top ten results. This process is, obviously, very important but, unfortunately, can be very time consuming. In which case, you may be interested in our Top Ten Ranking Report, which can rate your own website against the top ten Websites for any particular search phrase on a selection of Search Engines.
Link Popularity Campaigns
As mentioned previously, Search Engines place a lot of importance on other websites linking to your own. In their view, the more Websites linking to you, the better your Website must be. Unfortunately, this has been common knowledge for a number of years and has meant, many Websites now have hundreds, if not thousands, of external links to their Websites.
Guaranteed Top Search Engine Positioning Service
You may have come across the above statement in many other Websites, that, initially, may sound like a tempting offer. Everybody wants to get high rankings in Search Engines, with the least possible effort.
By now, having read this article and the number of variables involved, you may be wondering how SEO suppliers can offer a guaranteed top Search Engine positioning service. If you have come to the conclusion, it sounds to be good to be true, then you are right. It is too good to be true. No self respecting SEO Firm would make such a claim. Although, you can never guarantee top rankings, Pay Per Click Advertising represents the quickest and, possibly, cheapest route to top placements in the short term.
SEO Marketing Packages and SEO Experts England & Internationally
As one of the leading SEO experts in England and Internationally for Small Business SEO marketing packages, we are better placed than most to help with all aspects of promoting and optimizing you Website. Our services are not only innovative, they are also competitively priced to suit the budget of most Small Businesses. We offer a number of services and reports to either, compliment your own efforts or to be more of a driving force behind your campaign. For more information, please click the link below.
More: Reciprocal Linking Campaigns
Meta Optimization Service & Search Engine Positioning Services
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