What Is Link Popularity And It's Advantages
To determine, where to rank Websites in their search results, Search Engines will take into account, external Websites linking to your own site.
The greater number of Websites linking to your own site, in the view of Search Engines, the more important your Website must be. It is important, therefore, when optimising your Website for Search Engines, to embark on some form of link building or link popularity campaign.
Link Farms And Poor Link Building Campaigns
Unfortunately, over the past few years, many Websites have abused this knowledge, by creating, large lists of unrelated Websites, linking to their own. It has also, spawned many Link Building suppliers, claiming to generate thousands of inbound links to your Website.
The latter, tends to come under the category of "Link Farms", a practice, that can quickly get your Website banned from the major Search Engines. This is, because, Search Engines view both of the above, as a form of "spamming" or an attempt to falsely improve your rankings.
Reciprocal Linking With Related Websites
Not only are you placing your Website at risk from being banned from Search Engines, you will quickly loose credibility with your visitors by, potentially, directing them to unrelated sites or Websites, that, under normal circumstances, you would not wish to be associated with. When taking external links into consideration, Search Engines are now analysing the relationship between two Websites before making judgment.
How To Create External Links
First of all, make sure links are to related Websites offering complimentary information to your own. Secondly, make sure links to your Website from other sites, have Text Links, based on your own key search phrases or words.
For example, if you are an Interior Designer based in Birmingham, "Interior Designer Birmingham" is much better than www.yourcompany.co.uk. By having keywords in the link text (the URL to your Website will be attached to the text), it gives Search Engines a clue to what your Website is about. When they come across the same keywords in your Website, they are, more likely, to rank you higher as a result.
If a graphic is used to link to your Website, make sure the ALT Img Tag has your keywords in the description.
Finding Websites To Create Links With
Creating good reciprocal links, takes time and should be viewed as an on-going process. Try and set yourself a manageable number of sites to contact each week/month. Creating hundreds of links, virtually, overnight, can make Search Engines suspicious. Therefore, it is much better to build them up slowly.
To find related Websites to link with, you only have to enter a few industry based searches in any of the major Search Engines, to bring up a list of potential link partners, even if they offer the same services. For example, if you are an Accountant based in the UK, you may wish to create reciprocal links with other Accountants throughout the World.
When approaching a potential partner, it is, usually, polite, to include a link, pointing to their Website, on your Website, before, contact is made. This demonstrates, a certain amount of commitment on your part and is more likely to generate a favourable response. Your Email could be as follows;
"Dear Sir/Madam
We are in the process of optimising our Website for better search results in the Search Engines and, as part of that process, are embarking on a reciprocal link campaign. As I am sure you are already aware, creating links between our two related sites, can help boost search results for both our businesses.
We have already included a link to your Website on our own site and it can be found at the following link. If you require the link text and description to be changed, then please do not hesitate to contact me; http://www.yourwebsitename.co.uk/links.html.
We would be grateful if you could include the following in your own Website:
- Link text - Full Practice Accountant Birmingham England UK.
- Link URL - http://www.yourwebsitename.co.uk
- Link description - Your Company & Co are a Full Service firm of Accountants based in Birmingham, England, UK."
Reciprocal Link Requests
When receiving link requests from other Websites, be careful to inspect the information being sent. Obviously, the first check to make is, the link to your Website.
Visit the page, they direct you to and ensure the proper text link and description is used. Also check the site for suitability. Try and stay away from requests, where, the senders Email address is different from the site URL you are linking to or where the site URL pointing to your Website is different from the site URL you will be pointing at.
This should help avoid any "Link farms". If it is a bona fide Website, there is no reason why Email address, URL link to you and URL link back to them, should have a different Domain Name. If unsure, do not link back. For another example, you may wish to visit our own Website Resource area.
If you require assistance setting up and monitoring a Link Building Campaign, then our Link Building Service may be of interest. To find out more, please click the link below.
Rank SEO Traffic
If you are looking to improve your Webpage rank and increase traffic to your Website, then as a leading SEO working, specifically, with Small Business, we are better placed than most to help you build a successful Website, based on proven Search Engine Optimization techniques. For more information, please click the link, below.
Reciprocal Link Building Service
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