City Slickers
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City SlickersProject Detail

Industry: Cufflink Manufacturer
Template: 13070 (click to view)
Technology: HTML, Flash, Javascript, CSS

Add-on Modules: Content Management


Company Information

City Slickers are a UK based manufacturer and supplier of Designer Cufflinks and were created as a result of the need for something different. Disappointed with the quality and design of today's Cufflinks, they wanted to give their clients something exciting, something special, not just something that held their cuffs together.

Website Requirements

Since much effort and planning has gone into the new City Slickers brand image, a professional, yet slick Website presence was required to showcase the current range of Cufflinks and help propel the brand into the very competitive Cufflinks industry. Further Cufflinks will be added to the range, making it important, therefore, for City Slickers to have facilities for updating their own Website. To achieve this, one of our stylish, yet simpler Design Templates was chosen as the basis for the overall look-and-feel of the new Website together with our Content Management Add-on Module.

Since the City Slickers range of Designer Cufflinks are the stars of the show, information on the company and it's suppliers were kept to an absolute minimum. Instead, the core of the new Website was to concentrate on the the Cufflinks and how best to display them. Together with management, we came up with the novel idea of giving each Cufflink a brief design history. This helped differentiate the City Slickers range from, virtually, all other competitors and gave the new Website a true, Designer feel to it. Together with the slick operation of the picture pop-up windows, the overall impression the Website gives, is one of quality and simplicity.

Edits made to the default Template

  • Template significantly enhanced to include both Flash and HTML.
  • Navigation menu changed to reflect client's own requirements.
  • Top level navigation added to Banner on all pages.
  • Client logo added.
  • Hyperlinks changed for easier viewing.
  • Link included on all page footers for Sitemap and automatic copyright year date added.
  • New detail page layouts created for About Us and Supplier pages.
  • New page layout created for Cufflink section together with new sub-menu.
  • Contact page redesigned to better fit client requirements.
  • Attractive pop-up larger picture facility included for cufflink pages..
  • Default pictures changed with client's own pictures.
  • Additional fields added to Online Contact Form.
  • Music removed.

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