Achieve Instant Top Rankings With
Google Ads For Accountants

With us, there is a one-off payment of £395 + VAT.  You then pay Google at the end of each month for the cost of your clicks.

However, beware of suppliers, keen on signing you up to a monthly payment plan. Small businesses do not need their Google Ads campaign(s) monitored on a monthly basis. If you have a monthly budget of £100, then these suppliers will be taking their share of the profit,  reducing your Ads spend, quite considerably.

You have complete control over how much you want to spend. First you decide, what is the maximum cost per click (CPC) you want to pay when someone clicks your Ad. Typically, we recommend £1. For Accountants and since it is quite a competitive industry, £2 would be more appropriate.

Secondly, you are able to set a daily budget. £5 tends to be a good starting point. Once this amount is reached, your Ads are paused until the next day.

Thirdly, and the most important, is to set a monthly budget. £50 is a good starting point and really depends on how fast you want results.

We will also monitor your campaign for the first six months and fine tune, where necessary. For example, if one of your key search phrases is using up all your budget without generating any leads, then we could pause this particular search phrase, freeing up your budget.

It will not take too long for you to decide if AdWords is givng a good return on your investement. Typically we recommend you run it for at least one year, then discuss with us the best way to move forward.

Yes, you can. However, we would recommend you pause any of your campaigns, instead. This allows you to easily reactivate your Ads at a later stage, if you wish.

The cost you will pay to achieve a top four listing, depends on your industry. Since the Accountancy profession is quite a competitive industry, we have seen the costs rise quite steeply over the past five years. Typically, the cost per click (CPC) is around the £1.80 mark. Other industries tend to be around 85p.

Google looks at each industry and calculates how competitive it is. If the top four listing are all willing to pay £2 per click, then you will have to bid £2.01 to rank higher.

However, since Google will only charge you 1p more, we would tend to recommend, setting your maximum CPC, in the case, above, to £2.50. In this scenario, Google will only charge you £2.01 and not £2.50 i.e. it gives room for manouver.

You can create an unlimited amount of Campaigns and Adverts. There is no extra cost. Typically, most small businesses just the need the one campaign.

For Accountants, sometimes it can be preferential to run two campaigns; one for local business and another one for any national based service you may offer i.e. Charity specialist. This allows different budgets to to set for each campaign, giving you an extra layer of control.